som-logo275x153 agave

SPIRITS OF MEXICO AT AGAVE NY 
6:30-9:30pm Thursday October 13, 2011


Awareness of Mexican spirits in the U.S. is the highest ever. Tasting events--from California to Canada, from Texas to Chicago, from Nevada to New Mexico—have furthered the ‘good word’ about these spirits. And now, timed and primed for the biggest selling season of the year, we present the final Spirits of Mexico Event of 2011 in New York City. (Think new campaign:  The Big Agave (so what’s with The Big Appleanyway?).

Master Mezcalier Level One Course: This program premiered at the SOM Festival in San Diego; it was sold out. The New York class still has availability. Link here for more information.

som-logo275x153 agave

SPIRITS OF MEXICO AT AGAVE NY 
6:30-9:30pm Thursday October 13, 2011  


Awareness of Mexican spirits in the U.S. is the highest ever. Tasting events--from California to Canada, from Texas to Chicago, from Nevada to New Mexico—have furthered the ‘good word’ about these spirits. And now, timed and primed for the biggest selling season of the year, we present the final Spirits of Mexico Event of 2011 in New York City. (Think new campaign:  The Big Agave (so what’s with The Big Apple anyway?).

NYC is the premier home of the Spirits of Mexico (launch 2004). In the past 8 years, we have witnessed the entry of 100’s of new brands and unprecedented rising consumer demand.

ANNOUNCING SPECIAL GUEST STEVE O'BRIEN: During the year, we hear from hundreds of consumers, wanting to know more about agave spirits. We have had the honor—and pleasure—of speaking with one of these most ardent fansSteve O’Brien, who will be promoting the event and bringing his group of aficionados.  Steve O’Brien’s wide ranging career covers 25 years hosting national television and radio programs on ABC, CBS and NBC.  He produced and starred on programs for The Travel Channel and Financial News Network, while showcasing his comic talent on skits with David Letterman, The Onion, Something Weird News and successful viral video campaigns. As a radio broadcaster, Steve enjoyed tremendous popularity for two decades in the New York City area.  Recent: CBS-FM Radio, WABC and Sirius Satellite Radio. (bio attached; will be posted on NYSOM site shortly)

Master Mezcalier Level One Course: This program premiered at the SOM Festival in San Diego; it was sold out. The New York class still has availability. Link here for more information.

We are honored to have the following brands participating at the NYSOM, all of whom are medalists: Tequilas Antiguo, Azunia, Don Modesto, El Decreto, el Jimador, Herradura, Milagro, Montoro, Regional, T1 Tequila Uno & Tributo; Mezcals Maria, Mijes, Oro de Oaxaca, Scorpion and Wahaka.


Press Contact

Director of Operations

Julia Simms

Donna Bisbiglia

j.simms pr

IWSC Group

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